But, it remains to be seen just how many fans of the company will follow them to this new digital marketplace.

Granted, it is pretty safe to say that The Division 2, coming out March 15, will launch on both the Epic Games Store and Uplay. Ubisoft Has The Cake But Wants To Eat It Too It seems like Ubisoft wants all the publicity of hosting their game on a popular digital storefront, without having to deal with all the issues that come from managing your own marketplace. By partnering with Epic instead of relying on Uplay, Ubisoft can play it safe. We can trace many of Fallout 76‘s issues back to problems with the platform, after all. Ubisoft most likely wants The Division 2 to be the best success it can be, which would require it release without any of the problems other recent AAA titles like Fallout 76 have faced. So why wouldn’t they just stick to their own store? Most likely because Ubisoft knows that Uplay is a mess compared to the Epic Store or Steam. It automatically boots up whenever you launch an Ubisoft game anyway. The interesting thing is, Ubisoft has their own launcher, Uplay. We’ve seen a recent trend where the larger companies are preferring to start their own services rather than rely on Valve’s platform, such as when Activision’s Black Ops 4 avoided Steam in favor of (though, that might not have been the best choice, if recent news is to be believed). But whatever the case, it seems like Steam is slowly but surely losing, well, steam. Ubisoft might simply be switching over because of Epic’s 88/12 profit split instead of Steam’s 70/30. Sure, that could be a complete load of bull. The VP of Partnerships at Ubisoft, Chris Early, had this to say: “Epic continues to disrupt the video game industry, and their third-party digital distribution model is the latest example, and something Ubisoft wants to support.” That’s because gaming giant Ubisoft just made the power play of ditching Steam in favor of the Epic Store. The userbase has been steadily growing, and you could say it is well on its way to competing with Steam.Īs a matter of fact, it might actually be closer than you think. It obviously has Fortnite‘s popularity helping it, as well as offering free games every two weeks. Epic Games’ redundantly named Epic Games Store is doing quite well so far.

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